About SRO

SRO Artists Inc. is a full-service booking agency, exclusively representing artists and attractions from the US and abroad. Since 1980, SRO has served promoters, performing arts centers, clubs, festivals, casinos, universities, and corporate buyers.

Led by company president Jeff Laramie, SRO’s staff specializes in artist and presenter services and supports the national touring industry by participating in numerous arts and educational organizations. Based in beautiful Madison, Wisconsin, SRO is proud to continue its reputation for an outstanding roster of eclectic and diverse entertainment.

Please explore SRO’s exclusive roster of Influential Music & Arts Attractions, complete with press kits, itineraries, audio and video clips, and more.

What's New

A Message from your friends at SRO

Greetings! On behalf of the SRO staff and artists, we hope this notes finds you safe, healthy, and taking precautions during this unprecedented time. Our continued personal health will be a... more

NEW MIDWEST/SOUTHEAST REGIONAL AGENT AT SRO

After 35 years in the business — the last 14 with SRO — John Schimmelman has decided to retire in order to focus on some ongoing health issues. We know... more

Jonathan (Johnny) Clegg, OBE OI June 7, 1953 ~ July 16, 2019

We are saddened to report the passing of South African legendary singer/composer and author, Johnny Clegg, due to complications from pancreatic cancer. Johnny’s impact on the... more

Daniel Ivan Hicks December 9, 1941 ~ February 6, 2016

We lost a national treasure today, Dan Hicks left us much too early. A legend and a true original who we had the great privilege of representing these past seven... more

 
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On Tour Now

08.09.2022
Redlands, CA
08.11.2022
Ketchum, ID
08.11.2022
Baldwinsville, NY
08.12.2022
Doswell, VA
08.12.2022
Jasper, IN
08.13.2022
Springfield, MA
08.13.2022 - 08.14.2022
Saint Paul, MN
08.13.2022
Muncie, IN
08.13.2022
Backus, MN
08.13.2022
Watertown, WI
08.13.2022
Danville, VA
08.17.2022
Kettering, OH
08.17.2022
Chicago, IL
08.18.2022
Morrison, IL
08.19.2022
Naperville, IL
08.19.2022
Aurora, IL
08.19.2022 - 08.21.2022
Milwaukee, WI
08.20.2022
Lake Forest, IL
08.20.2022
Sylvania, OH
 
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Our Staff

  • Jeff Laramie
    President/Artist Representative
  • Bill Marquardt
    Artist Representative
  • Joe Bernstein
    Joe Bernstein
    Contracts/Sales Administrator
  • Jef Pertzborn
    Jef Pertzborn “Pertz”
    Operations & Projects Manager
  • Ann Schmidt
    Bookkeeper
SRO Artists Inc.

Jeff Laramie

President/Artist Representative

41 years leading SRO Artists, Jeff Laramie remains an active leader in the national artist touring and concert industry. A graduate of Luther College in music, Jeff served two terms on the North American Performing Arts Managers and Agents (NAPAMA) board, chaired its’ Professional Development Committee in 2016-17, and developed curriculum for the NAPAMA Agent’s Retreat. Jeff was Co-Chair of the 2013 Arts Midwest Conference and served on the  Association of Performing Arts Professionals (APAP) Conference Committee, Western Arts Alliance (WAA) Communications Committee, Inside Arts Advisory Committee, as well as APAP’s Arts Partners Review Panel. He’s led numerous conference educational panels and has toured and recorded with his own band for many years. Jeff still enjoys performing, snow skiing, water skiing, sailing, and river kayaking. Contact Jeff

Sales Territory

US Northeast (Connecticut, Delaware, District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont).

US West (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico,  Oregon,  Utah, Washington, and Wyoming).

Canada (all provinces).

International

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Bill Marquardt

Artist Representative

Bill Marquardt joined SRO in June 2019. He and his wife moved back to their home state Wisconsin after a four year stint in Nashville, TN where Bill worked as an Agents Assistant for New Frontier Touring, and an Agent for Ovation Artists Group. He is a graduate of Madison Media Institute with a Bachelor of Science degree in Entertainment Media Business, and an Associates degree in Audio Engineering. A lifelong music fan, he is also a singer and a guitarist, performing in and fronting several rock bands from 2009 to 2015 including Milwaukee based pop punk band, Be The Young. Besides writing music, Bill is a huge fan of fantasy books, and a dedicated fan of all things Wisconsin sports. Contact Bill

Sales Territory

US Midwest & Southeast (Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Virginia, West Virginia, and Wisconsin).

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Joe Bernstein

Contracts/Sales Administrator

Contact Joe

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Joe Bernstein joined SRO in September 2019, following over 11 years as the Director of Operations and Education at Wisconsin Youth Symphony Orchestras. In addition to his background in arts administration, he has spent time on the road, touring with his bands The Kissers, El Valiente, and Howler. Joe also frequently performs with the Wisconsin Chamber Orchestra. He teaches courses in rock and jazz music history and music theory at Madison College. He earned his Master of Music degree in percussion performance from the University of Wisconsin. Outside of work, he and his wife have two sons and two terriers. In his free time, he umpires baseball, cooks Italian food, smokes meat, and collects vinyl and whisky.

Jef Pertzborn “Pertz”

Operations & Projects Manager

Contact Pertz

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Hard to believe, but “Pertz” began his career with SRO in 1993! He specializes in marketing support, graphic design, contact management, and Web development. Pertz acquired a Bachelor of Arts degree in Communication from the Univ. of Wisconsin – Stevens Point, where he served four years on the student activities executive board, earning recognition as “Most Valuable Programmer” and “Outstanding Board Member.” He is co-founder of the Sugar Maple Traditional Music Festival which has become one of the area’s premiere summer events since its’ inception in 2004. When the computer’s off, Pertz loves the outdoors (especially anywhere mountainous and snowy), playing Mr. Mom, home-haunting, and banging-on-the-drums-all-day.

Ann Schmidt

Bookkeeper

Contact Ann

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Joining SRO in 2001, Ann holds an Associate degree in Accounting from Madison Area Technical College as well as a Bachelor of Science degree in Marketing and a Masters in Business Administration from Upper Iowa University. She has over 30 years of business and accounting experience in a variety of industries including insurance, financial services, non-profits, hotel management and graphic design. In her free time, Ann enjoys camping, traveling, and spending time with family and friends.

 

Conferences

IEBA 2022

Dates: October 9 – 11, 2022
City: Nashville, Tennessee
Location: Grand Hyatt Nashville
Exhibit Hall: Agents Alley (9a – 12p Tuesday, Oct. 11)

SRO Involvement:

  • APPOINTMENTS… to schedule a meeting before, during, or after the conference, send a note to Jeff LaramieBill Marquardt, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • INDEPENDENT SHOWCASES… may be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.

Inaugural National Independent Venue Association Conference

Dates: July 11 – 12, 2022
Location: Cleveland, OH

SRO Involvement:

  • APPOINTMENTS… contact Artist Reps Jeff LaramieBill Marquardt, or call (608)664-8160, to schedule a meeting.
  • INDEPENDENT SHOWCASES… may be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.

2022 Northwest Booking Conference

Dates: October 10 – 13, 2022
City: Tacoma, Washington
Location: Hotel Murano & Theatre on the Square
Exhibit Hall: booth# tbd

SRO Involvement:

  • APPOINTMENTS… To schedule a meeting before, during, or after the conference, send a note to Annemarie Martins, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • SHOWCASING… juried showcase applications are pending. Independent showcases may be announced. 
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.

2022 Ohio Arts Professionals Network Midwest Regional Booking Conference

Dates: September 12 – 14, 2022
City: Toledo, Ohio
Location: Durham Convention Center
Exhibit Hall: booth# tbd

SRO Involvement:

  • APPOINTMENTS… To schedule a meeting before, during, or after the conference, send a note to Bill Marquardt, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • SHOWCASES… Independent showcases may be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.

2022 Western Arts Alliance Conference

Dates: August 29 – September 1, 2022
City: Calgary, Alberta
Location: Hyatt Regency Calgary
Exhibit Hall: Booth #706

SRO Involvement:

  • APPOINTMENTS… To schedule a meeting before, during, or after the conference, send a note to Jeff Laramie, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • SHOWCASES… juried showcase applications are pending. Independent showcases my be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.

2023 APAP|NYC+

Dates: January 13 – 17, 2023
City: New York, New York
Location: New York Hilton Midtown
Exhibit Hall: booth# tbd

SRO Involvement:

  • APPOINTMENTS… To schedule a meeting before, during, or after the conference, send a note to Jeff Laramie or Bill Marquardt, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • SHOWCASES… independent showcases to be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… sessions led by SRO agents and artists are to be announced.

2023 Pollstar Live!

Dates: February 21 – 23, 2023
City: Beverly Hills, California
Location: The Beverly Hilton

SRO Involvement:

  • APPOINTMENTS… To schedule a meeting before, during, or after the conference, send a note to Jeff Laramie, or call (608)664-8160.
  • 2023/2024 ROSTER… download PDF and make notes on SRO’s latest artist roster here
  • INDEPENDENT SHOWCASES… may be announced.
  • PROFESSIONAL DEVELOPMENT SESSIONS… topics and participating SRO staff may be announced.
 

Contact Us

SRO Artists, Inc.

6629 University Avenue
Suite 206
Middleton, WI 53562

P: 608.664.8160
F: 608.664.8161

gigs@sroartists.com

 

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