About SRO

After 43 years at the helm of SRO Artists, I am announcing the transition of our roster with the good folks at Northstar Artists effective starting April 12, 2023. It’s been a great ride for these past four decades but it’s time for me to start taking steps to (eventual) retirement.

Thank you… it has been my sincere privilege to share my daily enthusiasm for the artists we’ve represented and the clients we’ve served over these many years.

Understand that some are making the transition to Northstar at this time, and some are not. If you are making a new inquiry, please route your request to NSA offices. If you are inquiring about a performance already contracted, proceed to the links below under SRO Roster.

If you are making an inquiry for a new booking for any of the artists NOT making the transition, or have any questions, please contact me at jlaramie @ sroartists.com.

Thank you all.

Jeff Laramie | President

What's New

A Message from your friends at SRO

Greetings! On behalf of the SRO staff and artists, we hope this notes finds you safe, healthy, and taking precautions during this unprecedented time. Our continued personal health will be a... more


After 35 years in the business — the last 14 with SRO — John Schimmelman has decided to retire in order to focus on some ongoing health issues. We know... more

Jonathan (Johnny) Clegg, OBE OI June 7, 1953 ~ July 16, 2019

We are saddened to report the passing of South African legendary singer/composer and author, Johnny Clegg, due to complications from pancreatic cancer. Johnny’s impact on the... more

Daniel Ivan Hicks December 9, 1941 ~ February 6, 2016

We lost a national treasure today, Dan Hicks left us much too early. A legend and a true original who we had the great privilege of representing these past seven... more

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On Tour Now

Portland, OR
Red Bank, NJ
Webster, MA
Monmouth, OR
06.16.2023 - 06.17.2023
Glenside, PA
Dewey Beach, DE
Ocean City, NJ
Okoboji, IA
Minneapolis, MN
06.23.2023 - 06.24.2023
Huntington, NY
Read moreLess

Our Staff

  • Jeff Laramie
    President/Artist Representative
  • Joe Bernstein
    Joe Bernstein
    Contracts/Sales Administrator
  • Jef Pertzborn
    Jef Pertzborn “Pertz”
    Operations & Projects Manager
  • Ann Schmidt
SRO Artists Inc.

Jeff Laramie

President/Artist Representative

Over four decades of leading SRO Artists, Jeff Laramie remains an active leader in the national artist touring and concert industry. A graduate of Luther College in music, Jeff served two terms on the North American Performing Arts Managers and Agents (NAPAMA) board, chaired its’ Professional Development Committee in 2016-17, and developed the curriculum for NAPAMA Agent’s Retreat. Jeff was Co-Chair of the 2013 Arts Midwest Conference and served on the  Association of Performing Arts Professionals (APAP) Conference Committee, Western Arts Alliance (WAA) Communications Committee, Inside Arts Advisory Committee, as well as APAP’s Arts Partners Review Panel. He’s led numerous conference educational panels and has toured and recorded with his own band for many years. Jeff still enjoys performing, snow skiing, water skiing, sailing, and river kayaking. Contact Jeff

Sales Territory

USA (all states).

Canada (all provinces).



Joe Bernstein

Contracts/Sales Administrator

Contact Joe


Joe Bernstein joined SRO in September 2019, following over 11 years as the Director of Operations and Education at Wisconsin Youth Symphony Orchestras. In addition to his background in arts administration, he has spent time on the road, touring with his bands The Kissers, El Valiente, and Howler. Joe also frequently performs with the Wisconsin Chamber Orchestra. He teaches courses in rock and jazz music history and music theory at Madison College. He earned his Master of Music degree in percussion performance from the University of Wisconsin. Outside of work, he and his wife have two sons and two terriers. In his free time, he umpires baseball, cooks Italian food, smokes meat, and collects vinyl and whisky.

Jef Pertzborn “Pertz”

Operations & Projects Manager

Contact Pertz


Hard to believe, but “Pertz” began his career with SRO in 1993! He specializes in marketing support, graphic design, contact management, and Web development. Pertz acquired a Bachelor of Arts degree in Communication from the Univ. of Wisconsin – Stevens Point, where he served four years on the student activities executive board, earning recognition as “Most Valuable Programmer” and “Outstanding Board Member.” He is co-founder of the Sugar Maple Traditional Music Festival which has become one of the area’s premiere summer events since its’ inception in 2004. When the computer’s off, Pertz loves the outdoors (especially anywhere mountainous and snowy), playing Mr. Mom, home-haunting, and banging-on-the-drums-all-day.

Ann Schmidt


Contact Ann


Joining SRO in 2001, Ann holds an Associate degree in Accounting from Madison Area Technical College as well as a Bachelor of Science degree in Marketing and a Masters in Business Administration from Upper Iowa University. She has over 30 years of business and accounting experience in a variety of industries including insurance, financial services, non-profits, hotel management and graphic design. In her free time, Ann enjoys camping, traveling, and spending time with family and friends.




Contact Us

SRO Artists, Inc.

6629 University Avenue
Suite 206
Middleton, WI 53562

P: 608.664.8160
F: 608.664.8161



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